Title and Concept Poster of 'RX 100' fame Ajay Bhupathi's Pan-South Indian movie 'Chevvaikizhamai' unveiled!


Director Ajay Bhupathi heralded a new trend with the successful Telugu movie 'RX 100'. 'Chevvaikizhamai' is the title of his current movie. Swathi Gunupati and Suresh Varma M of Mudhra Media Works and Ajay Bhupathi of A Creative Works are jointly producing the movie. This is Ajay Bhupathi's first movie as a producer. It will be made in Telugu, Tamil, Kannada and Malayalam. Its title and concept poster was released today.

The Concept Poster is creative and intriguing at once! We see a butterfly-like attire worn by a young woman who is in a dancing posture.    

Speaking about the unconventional movie, the director-producer said that 'Chevvaikizhamai' is concept-based. "It belongs to a never-tried-before genre in Indian cinema. You will know the rationale behind the title when you watch the movie. There are 30 characters in all in the story. And every character has got a certain place in the larger scheme of the film. Each and every character is relevant and important," the passionate filmmaker said.

Producers Swathi Gunupati and Suresh Varma M said, "This is not a pan-Indian movie. It is a pakka South Indian movie. Ajay Bhupathi garu is going to surprise the audience the way he pulled off an unexpected surprise with 'RX 100'. The concept is exciting, and the content is shaping up amazingly well. 'Kantara' fame Ajaneesh Loknath has been roped in to compose music. We recently began the production works. The cast details will be made official soon."

Executive Producer: Saikumar Yadavilli

Art Director: Raghu Kulkarni; Sound Designer & Audiography: Raja Krishnan (National Award recipient); Cinematographer: Dasaradhi Sivendra; Music Director: 'Kantara' fame B Ajaneesh Loknath; Story, screenplay, direction: Ajay Bhupathi.