Asian Paints Launches ‘Vanna Kolangal’ To Celebrate Pongal Festival

Pongal brings together customary celebrations that have been taking place through generations. On this joyous occasion, Asian Paints is all set to celebrate by launching “Vanna Kolangal”. This colour inspirational guide takes Tamil Nadu’s deep rooted culture and gives it a twist to fit in today’s modern home. This guide was launched at a press briefing at the Taj Club House in Chennai today.

Having been associated with the country for over 75 years, this customer connect initiative will reinforce Asian Paints as the market leader that continues its contribution by bringing forth a sense of belonging and connection through the launch of this book.

Vanna Kolangal is an interior and exterior style guide for beautiful homes exclusively created for the people of Tamil Nadu. The book has 45 colour combinations spread across a gallery of living spaces, bedroom and other spaces. Each unique image expresses different themes and spiritual ideas that is an amalgamation of colour, form, techniques and textures, of Tamil Nadu’s culture. Each look narrates a story which captures the true essence in a modern form. This book will bring back fond memories of good old days and a feeling of being connected to your roots.

Tamil culture  is rooted into the ways of the life of the Tamilians, globally. They hold a strong attachment to their contemporary dance form Bharatnatyam, their cuisine Khara Pongal which is central to their Tamil identity, their rich Indian and coastal aquaculture, arts craft, religion and many more elements that have been safeguarded by them even today. Giving it a modern outlook Asian Paints has captured the same essence and splendour into  the style guide, Vanna Kolangal, and what better way than to celebrate the same during Pongal Festival in full vibrancy.

Commenting on the launch, Amit Syngle, COO, Asian Paints Limited, said, “We hold a unique understanding of the demographic and psychographic landscape of the consumers in Tamil Nadu; therefore the insights shared in “Vanna Kolangal” have been based on the impression of people’s deeply felt desires and connections. Vanna Kolangal will further add to the festivities of Pongal and help our valued new and existing customers celebrate to the fullest.”

Along with the book, there is also a TVC that has been created specially to promote the book that is already being promoted extensively on mass media – Television, Print and Cinema.

About Asian Paints
Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s fourth largest paint company, with a turnover of Rs. 168.7 billion. Asian Paints operates in 16 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids’ World.