"49O" Love for the soil that fed us

The vibration 49O created over last week is suppose to be unprecedented according to the film industry circle. The presence of Sathyaraj and Siva karthikeyan to crown the glory of the King of Counter comedy Goundamani  in the audio event has left many lasting impressions in the mind of many .In spite of the humour filled atmosphere the voice of Goundamani stressing the importance of farming left many thinking. The origin of this thought process was the debutante Director Arokkiya das's mind , and the former associate of Gautham Vasu Deva Menon shares his views on the film and the experience of working with the legend Goundamani.
'  I ail from  a rural back round and i grew in an atmosphere where i found the survival of a farmer who gives all he has got is always on the border line.He is either  weaker or the weakest in the social and economical link..Is it the economy that is blocking the growth of agriculture, or is it the society that is turning blind to the hand that feeds,or is it the political system that drags the oldest and holiest profession into dire straits has been my question. I had chosen to look at this issue and used humour as the form of attack too. In my opinion Sarcastic humor and a sharp tongue is good enough and stronger than a mighty army. In 49 O the wit is the weapon and Goundamani sir is the crusader. The experience of working with such a legend is unforgettable. Not many know his social consciousness is much bigger than his screen image of being a comedy actor. I thank my producer Dr Siva Balan for coming forward to produce this film that is laced with message and entertainment. 49O is releasing on 17th and iam sure this film will instigate the 'Love for the soil that fed us' ' concluded Arokkiya das with  confidence.

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