Odomos Takes Fight Against Dengue To Schools In Chennai

Odomos, India's most preferred personal application mosquito repellant brand from the House of Dabur, today announced the launch of a new initiative aimed at preventing school-going children in Chennai from falling prey to the deadly mosquito-borne disease Dengue. Under this initiative, aimed at equipping children with knowledge about Dengue and turning them into Dengue-Fighters, Odomos, along with healthcare professionals from leading hospital chain Apollo Hospitals, will visit schools across Chennai and seek to educate students, teachers as well as parents about effective prevention from Dengue.

Besides Chennai, the Dengue Fighters initiative will cover schools across Delhi, Uttar Pradesh and Karnataka. Under this initiative, schools across these cities will also be ranked and rated on the basis of the Dengue prevention measures implemented by them, and a Dengue Report Card of each city will be prepared.

The healthcare professionals will educate school children about all aspects of mosquitoes and the deadly mosquito-borne disease Dengue. “Contrary to popular perception, Dengue is spread by the Aedes mosquito that is more active during the day-time. Children, when they venture out to play in gardens or even while in school, are at risk of being bitten by these mosquitoes. Even people in offices are at risk of falling sick after being bitten by these mosquitoes. At Dabur, we are committed to the health and well-being of every household. And this initiative is aimed at taking this mission further by making children ‘Dengue fighters’ in their surroundings in school and at home. By spreading awareness about curbing mosquito breeding during the Monsoon season by taking certain measures,” Dabur India Ltd Brand Head – Odomos Mr. Rajat Wahi said.

Under this initiative, Dabur representatives will visit over 1,100 schools across these states. This initiative will reach out to over 700,000 students across India, in addition to around 40,000 teachers. Schools will also be encouraged to implement measures to prevent mosquito breeding and spread of mosquito borne diseases. A special Audio Visual has been developed to spread the message among kids and educate them about how mosquitoes breed and the effective measures to be taken to prevent this.

“As a brand, we have been working towards helping people stay safe from Dengue and other such mosquito-borne diseases through product innovations and extensive R&D over the years. Taking this further, we have taken up this social initiative to help build public awareness. There has been significant increase in the number of Dengue cases in recent years. One important factor is ignorance and negligence towards hygiene. The need of the hour is to spread awareness around preventive measures and encourage a disciplined community, so that people may safeguard themselves from Dengue. Under this campaign, we will be spreading awareness about Dengue and how children can protect themselves from it. We will also be involving the parents and teachers in this exercise by sharing how they can curb dengue at home and school” Mr. Wahi added. Healthcare professionals from Apollo Hospitals will also part of this initiative.

About Odomos

Odomos offers 100% protection against mosquito bites. New advanced Odomos range uses a formula which masks the distinctive body odour that human skin emits. Therefore, the mosquito cannot detect the human being, making the individual invisible to the mosquito. Conventional mosquito repellants, like liquid vapourisers, mats and coils, offer protection when one is in the closed confines of a room, whereas the Odomos personal application range offers protection not only inside the house but also when one is outdoors where the chances of getting bitten by disease-causing mosquitoes is very high. It is also certified to be safe for use on infants and children in a test conducted by leading paediatricians. Odomos is a personal application product that offers users complete protection from day-time mosquitoes that spread such life-threatening diseases.