Launch of PROVOKE Lifestyle magazine

Provoke Lifestyle - the written word that breaks barriers. It is a magazine that is edgy, fearless, inclusive, progressive in thought and content, challenges outdated conventions and brings to you a perspective that a forward thinking Indian would be proud to endorse.

The Launch

The launch event brings together voices and talents of a new emerging, fearless and confident India.

The evening opens with the performance of ' Colour Chaos' , a three member all women's ensemble that brings together an eclectic mix of devotional, retro - Pop mingling with the desi beats of Bollywood and melodies from Tamil cinema, rendered in an inimitable contemporary musical jargon.

“Is Monogamy Overrated? " - a question that intrigues one in modern India, poised brilliantly between a world steeped in a traditional conditioning of societal pressures, and breaking out of a new found chrysalis into a ' let us be true to self' world. 

Divergent views are expressed by our panelists - Dr. Vijay Nagaswami, celebrated author and marriage counsellor, Dr. Priya Selvaraj, leading gynaecologist and columnist ,Deepa Athreya, educationist, P.C. Bala , author of Grand Brand Rajini and  Rajini Punchatantra,  Gayathre Rajam, Yoga exponent and founder of the first and largest women's cycling group in India and Poonkothai Chandrahasan, film maker and political leader

The evening will also hear the voices of achievers who have overpowered the backlash of a dogmatic society.  Kumar Jagirdhar, Mr. Kalyanasundaram, Man of the Millennium and Dr. Anbu Paul will share their inspiring stories.

Harris Jayraj and Suma Harris, have opened the doors to their lovely home for the first time ever for their debut photo shoot as a couple and Provoke Lifestyle is proud to present the scintillating cover story.

 The Magazine

Provoke Lifestyle is published by the Paulsons Group spear headed by Dr. Sam Paul, advocate, educationist, multi enterprise entrepreneur, film artiste and social activist.

The Paulsons Group promotes leading names in international lifestyle brands, Toni and Guy, Essensuals, Haagendazs and its own restaurant chain, Jonah's Bistro, Slam Fitness and many educational institutions across South India.

Provoke Lifestyle embodies the unique spirit of its multi faceted Editor, Apsara Reddy, who comes with stellar journalistic experience with leading English dailies of India, an international exposure to media, host of a popular chat show on television, and a passionate involvement in the inclusion and enhancement of rights of a marginalised section of society.

Provoke Lifestyle is a coming of age monthly magazine that challenges issues hitherto swept under the carpet in the posh drawing rooms of the upper middle class or among the seamy underbelly of a middle class society ridden with corruption, gender bias, class strife, redundant bureaucracy and political infringement on rights of citizens.

Speaking on the occasion of the launch, Apsara Reddy, Editor, Provoke Lifestlye says, “There is always enough creative space for all magazines to co-exist. Our content strategy is a mix of hard-hitting articles and aspirational stories. Advertisers too realise that banking just on a linear strategy to place their brands isn't the best idea especially because each magazine has its USP. With us it’s the very nature of content and design that will attract and retain an urban reader.” “From openly discussing topics such as monogamy, daring men who date wild but marry safe to celebrating good Samaritans and presenting exuberant lifestyles the pages will reflect diverse opinions and thoughts."

Sam Paul, MD Paulsons says, "We want to be a magazine that is fearless, stands up for the truth and remains interactive with the readers"