Max Little Icon 2015 Showcases The Best of Kids Fashion Photos

 

Max, the leading international value fashion brand, gave kids in the city an exciting opportunity to step into a catwalk at a vibrant fashion show today. Flaunting their style quotient with flair and enthusiasm, tiny tots marked the launch of the Max Kids Spring Summer 15 collection as they sported the season’s trendiest outfits on the ramp.

The journey started 3 weeks back with thousands of aspiring kids registering fro the activity. Finalists were selected by a jury after a thorough audition of over 300 applicants. At the finale held in (Venue) 30 shortlisted finalists set their best foot forward as they wowed audiences with their confidence, skills and a keen sense of Fashion. Proud parents cheered and hooted as the young stars brought out the best in them in a bid to win the tittle. Adding further excitement to the occasion, Fashion choreographer Edwin  was present to judge the little contestants. Winner was presented with Max gift voucher worth Rs.5000 amidst much fanfare and music.

Aimed at children aged between 4 – 14 years, the Max Little Icon is an initiative to identify and reward the kids for their style & confidence. An ultimate shortcut to fame Max Little Icon is a platform for kids to showcase their skills and also display their sense of style. Max recognizes that good style is not restricted by age. This is reflected in their trendy collections for boys and girls of all age groups which was showcased in the finale by the finalists.

The kids Summer collection brings out the energetic and excitement of summer through playful and creative graphic prints that dominate the palette this season. Kids can soak up some summer fun with clothes in a range of bright pastels and exciting prints. Surfing graphics, oceanic scenes, tropical florals and jungle prints

in the ‘Tropical’ and ‘Beach Surf’ collections for both boys and girls are great to make most of the summer holidays

Winner: ­­­­­­­­­­­­­DYUKSHA

1^st Runner Up:  SASVAT SAKTHIVEL

2^nd Runner Up: DHIYA CHABEER

This season “look good feel good” with Max!

About Max:

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.

Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 120 stores across 46 cities including Bangalore, Mumbai, Kalyan, Delhi, Chennai, Kolkata, Hyderabad, Vijaywada, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Nagpur, Trichy, Dehradun, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Siliguri, Indore, Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur, Mangalore, Trivandrum, Hubli, Mysore, Allahabad, Varanasi, Bareilly& Ranchi. The brand plans to have a network of 120 stores by the end of the financial year.