Arya Goes Behind the Scenes to Discover the Secret Behind KFC’s Signature Craveable Taste

Chennai, 19 February 2015: Actor Arya recently signed up for KFC’s new TV commercials. While at the shoot he was completely mesmerized by the taste of the new WOW range, and  today he was seen at Vijaya Forum Mall, going behind the scenes to discover the secret behind KFC’s craveable taste.

Arya, on the occasion said, “My love for KFC is no secret and I am very excited to be a part of my favourite brand. Having been bowled over by the great taste of KFC’s food time and again, I was always curious to see what goes behind the scenes and discover how they prepare the most delectable food ever- especially my favourite OMG burger! Today I did go behind the scenes, in their kitchen. I was impressed with the fact that KFC has chefs in every restaurant who freshly prepare food and beverages several times a day. And they are sticklers when it comes to ensuring that food safety, personal  hygiene and restaurant cleanliness. Even I wasn’t allowed to enter without following the hygiene procedures.”

Speaking on the association, Dhruv Kaul, CMO-KFC India, said, “KFC is a youthful brand and Arya with his youthful and vivacious personality, he is a perfect fit for our brand. His love for KFC is no secret and we are happy to have him on board. 

KFC is always a taste you can trust – and our kitchens are open not just for Arya, but for all our fans who would like to see their favourite food being freshly prepared.   ”

KFC has recently introduced the WOW range which comprises of mouthwatering and lip-smacking products like O.M.G Burger (Oven baked egg, Molten cheese & Golden Hash brown), Hot & Saucy Chicken (Juicy KFC chicken in a chilli garlic sauce) and the indulgent Brownie Blast Krusher, which comes loaded with delicious chocolate brownie & cookies in 2 flavours – Chocolate & Coffee. All products under the WOW range offer KFC’s  quality and craveable taste at very affordable prices. The range is priced below Rs. 60 (plus taxes). 

The KFC TVC featuring Superstar Arya was released last week and shows the superstar who is known for his impeccable dialogue delivery lost for words as he indulges in the So Good taste of KFC’s latest WOW! range.

Links to the TVC.