Chennai Live Presents idea Youth icon at Residency Towers

“Idea Youth Icon in association with Nokia Lumia” on Chennai live 104.8fm

 “to find the perfect Icon for the Youth to follow”

“We cannot always build the future for our youth, but we can build our youth for the future.” Is what Chennai Live 104.8 FM aims to crown the fit and able as the Idea Youth Icon. The hunt began with colleges such as Ethiraj, MOPVaishnav, Anna University, MCC and SRM to name a few were part of the activation. 2 contestants had to battle it out to be chosen as the finalist from the college they represented. The on air show aired every Tuesday and Thursday between 8 to 9pm for a month with the most prominent radio jockey Niladri Bose was a grand success and  as the lead up to the grand finale , the event is being held at Residency Towers on October 30th 2013.

The show comprised of various rounds such as “Debatelogy”, “In their shoes”and “Caller Interaction”. The rounds were specifically chosen keeping in mind to challenge and to get their thinking shoes on.

According to Mr. Srinivas. M, Circle Head- Tamilnadu, Idea Cellular Ltd.

“We, at Idea Cellular believe that youth are the future of the nation and have always associated with activities which provide them with a growth platform. We are delighted to be a part of the ‘Idea Youth Icon’ and hope that this event will help youth showcase their talents. This event is another endeavor from IDEA Cellular to connect with the youth and bring about a positive change in their lives”

The finale will have 15 finalists battling it out to the Idea Youth Icon. To judge the final event we have Advocate, Columnist, Author, Former NDTV Resident Editor Sanjay Pinto and Actor Shiva. The event is designed to motivate and challenge the finalists in a battle for the survival of the fittest. The winner will not only be known as Idea Youth Icon but also will receive a phone from Nokia(Lumia 625) along with other goodies from Chennai Live.

Chennai Live along with Idea and Nokia Lumiabelieve the youth are our future so teach them well and let them lead the way.

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