Sony Xperia Z1 Launch Photos
Sony launches Xperia™ Z1 with 20.7 Mega Pixel
at Rs.44,990
·
Aims 20% market
share in the smartphone segment by 2014
·
Targets 200
exclusive Xperia stores in the country by FY 13
Chennai,
20th September, 2013: Reaffirming its commitment to the
smartphone category, Sony today announced its power packed smartphone, the Sony
Xperia Z1, in India at Rs. 44,990. Targeting a stronger foothold, Sony India
aims to increase its smartphone market share to 20% by FY14. With its strong
presence across the country, the brand is also targeting a total of 200
exclusive Xperia stores by FY13, up from the current 30 exclusive Xperia stores.
Touted as the best-looking Android phone by some reviewers, Sony Xperia Z1
packs the very best of Sony’s technologies, entertainment and wide range of
companion products, with a unique and ground-breaking camera experience into
one device.
The latest
addition to Sony’s premium Z series of products, the elegant, 5” Sony Xperia Z1 is a
combination of the fully integrated
Qualcomm® Snapdragon™ 800 processor with 2.2 GHz quad-core CPU. It also features
Sony’s award-winning “G Lens” with a 27mm wide angle and bright F2.0 aperture,
custom made large 1/2.3-type CMOS image sensor Exmor RS for mobile with 20.7MP
and a BIONZ for mobile image processing engine. The combination of these
technologies delivers the same level of quality and performance as a
conventional compact digital camera in a slim, waterproof smartphone.
Mr.
Sachin Rai, Business Head, Xperia, Sony India, said, “We launched the Sony Xperia Z
earlier this year as the first step towards tripling the sales of Xperia smartphones
in India to Rs. 3,500 crore in FY 13. Our customers in India have reinforced
our vision and Xperia market share has gone up to 10% in the Smartphone
segment. Sony Xperia Z1 is the latest addition to Sony’s premium Z series of
products, and yet another step in our mission to attain 20% market share by
FY14.”
Furthermore, this
beautifully designed android smartphone, Sony Xperia Z1 features Sony’s unique
TRILUMINOS® Display for mobile, creates a wider palette of rich natural colors
for an immersive viewing experience. It also includes X-Reality™ for Mobile -
Sony’s intelligent super resolution technology which analyzes each image and
optimizes the quality to deliver super sharp videos.
NFC compatible,
Sony Xperia Z1 also includes all the features consumers have come to expect of
a Sony smartphone. Its stunning looks combine Sony’s acclaimed OmniBalance
design with premium materials and precision engineering in a slim, waterproof
and dust resistant smartphone (IP55 & IP58). A solid one-piece aluminium
frame with tempered glass on the front and back ensures beauty and durability
as well as a consistent viewing experience from any angle.
With a
ground-breaking camera experience, Sony Xperia Z1 includes an innovative set of
Xperia Camera Applications that deliver new experiences includes:
·
Social
live:
Broadcast precious moments live from Xperia Z1 to Facebook and get your
friends’ comments right on your screen.
·
Info-eye™:
Innovative visual search function that provides related information on
landmarks and on items such as books or wine simply by capturing them with the
camera.
·
Timeshift
burst:
Capture the perfect shot every time - Xperia Z1 takes 61 images in 2 seconds -
a second before and after pressing the shutter - so you can scroll back and
forth to find the perfect image.
·
AR
effect:
Overlay a selection of fun, customizable animations to create pictures using
Sony’s SmartAR™ augmented reality technology.
To elevate the
camera experience, Sony also announced the launch of Cyber-shot™ DSC-QX100 and
DSC-QX10 lens-style cameras. These
lens-style cameras are a perfect partner for the new Xperia™ Z1 and
other smartphones – transforming your mobile into a power-packed camera. The
number of digital photographs shot on smartphones continues to increase, with
these two new products the quality of these shots will dramatically increase.
The DSC-QX100 and DSC-QX10 attach in a moment with the supplied smartphone
attachment that fits several popular smartphone models (width 54-75mm/max.
thickness 13mm). Connection to your phone is made via Wi-Fi and the latest
version of Sony’s PlayMemories Mobile application. Linkage is even simpler for
NFC smartphone owners, with easy one-touch connection made without any
complicated settings. A Cyber-shot™ DSC-QX100 and DSC-QX10 lens-style camera
has the creative power of a premium camera with the convenience of your
smartphone.
Sony
Xperia Z1 key specifications:
·
Sony’s “G Lens”: A lens with F2.0 and
wide angle 27mm as well as 3x clear image zoom.
·
BIONZ for mobile: Image processing engine
with the algorithm from Sony’s leading digital compact cameras. It ensures
pictures have less noise, fast auto-focus as well as high stable images for
video shooting, preventing shots from being blurred.
·
1/2.3-type Exmor RS for mobile CMOS image
sensor with 20.7MP: high sensitivity sensor capturing huge amounts of detail
for sharp, crisp images, even in low-light conditions.
·
Dust resistant and waterproof (IP55 &
IP58), with acclaimed OmniBalance design featuring durable tempered glass and
solid one-piece aluminium frame
·
Qualcomm Snapdragon™800 quad-core 2.2 Ghz
processor, 3000 mAh battery
·
Xperia Camera Applications such as Social
live which broadcast to Facebook. More applications will be available to
download from Sony Select.
·
Memory: RAM 2 GB, Flash memory up to 16
GB, Expansion slot microSD™ card, up to 64 GB.
In its aim to
take on the bustling smartphone industry in India, Sony India is targeting to
more than double the sales channel counters to 8,000 by FY13.
The Sony Xperia Z1
comes in white, black and purple color. It will be available across Sony Center
brand shops, National retail chain stores, multi-brand outlets and distributors
across India from 18th September onwards.
Tamil
Nadu related data:
·
The smartphone
market in Tamil Nadu is estimated at a massive 25 lakh unit for FY13
·
Sony targets
Xperia sales of Rs. 2.7 lakhs in this region.
·
Sony has
allocated a budget of Rs. 33 crore to promote Xperia throughout the coming
fiscal year and increase channel coverage from 650 to 1220 outlets.
·
Tamil Nadu is
expected to contribute 11% to the overall Xperia sales in India.
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About Sony India Pvt. Ltd.
Sony India is
one of the most recognized consumer electronics brand in the country, with a
reputation for new age technology, digital concepts and excellent after sales
service. In India, Sony has its footprint across all major towns and cities in
the country through a distribution network comprising of over 18,000 dealers
and distributors, more than 300 exclusive Sony outlets and 25 branch locations.
Sony India also has a strong service presence across the country with 356
service outlets. Manned by customer friendly and informed sales persons, Sony’s
exclusive stores ‘Sony Center’ are fast becoming the most visible face of the
company in India. A distinctive feature of Sony’s service is its highly
motivated and well-trained staff that provides the kind of attentive and
sensitive service that is rare today.
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