NourishCo Organizes a Workshop in Chennai to Spread Awareness about Hydration and immunity Building

NourishCo organizes a workshop in Chennai to spread awareness about hydration and immunity building

• Tata Water Plus - India’s first nutrient water - contains zinc that is an essential micronutrient

• Zinc is known to help strengthen the immune system

Chennai, 30 August, 2013: NourishCo, the 50:50 JV between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited organized a special workshop to address the issue of hydration and ways to improve overall health and immunity. Chairing the workshop was leading nutritionist and fitness consultant, Ms. Venu Adhiya Hirani who spoke about the need to remain hydrated and strengthen immunity.

The workshop focussed on the need to strengthen immunity while ensuring intake of essential nutrients to help the body stay fitter and healthier. Tropical weather conditions give rise to the need for increased water consumption to keep up the hydration levels in the body. With changes in lifestyle, health-conscious consumers are increasingly looking for products with additional benefits and nutritional value that offers significant health benefits.

The workshop also highlighted how NourishCo’s products - Tata Water Plus (TWP) and Tata Gluco Plus (TGP) are endowed with the goodness of nutrients and minerals respectively. Ms. Hirani talked about how Tata Water Plus owing to it being the first nutrient brand in India offers the goodness of zinc and copper. She further discussed how Zinc helps strengthen immune system. Ms. Hirani also highlighted how thirst can be viewed as an opportunity to consume nutrients with water; making it a convenient and easy habit. 

Talking at the workshop, Ms. Venu Adhiya Hirani, nutritionist and fitness consultant said, “Our body is constantly losing water and it is a challenge to keep ourselves hydrated as our thirst mechanism has a lag time. Once we are thirsty, our body reaches the point of moderate dehydration and it becomes more difficult to replenish the fluids. It is therefore very important to ensure that we intake water-based beverages that provide nutrient value along with the goodness of water. Tata Water Plus (TWP) has the goodness of Zinc and Copper and keeps the body hydrated. Zinc is known to help strengthen immune system and copper supports body functions.”

Says Mr. Arvind Shukla, Vice President and Head - Marketing & Innovation, NourishCo Beverages Ltd., “NourishCo is keenly focused on enhancing the hydration category in India. We constantly strive to educate and help consumers in providing them with healthier options. With this workshop, we aim to spread awareness amongst people about the need to stay healthy and hydrated. To withstand changing weather conditions and keeping up the hydration levels, it is essential for people to strive to strengthen their immunity. Tata Water Plus (TWP), India’s first nutrient water, is fortified with zinc and copper. Zinc helps strengthen immune system and copper helps support body functions. Hence TWP does more than quench your thirst; regular consumption adds to your nutrient uptake.”  

About NourishCo:

A joint venture between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited, NourishCo aims to provide meaningful hydration solutions in the non-carbonated, ready-to-drink beverages segment in India and around the world. NourishCo will be keenly focused on enhancing the hydration category in India. The portfolio includes 3 Products which straddle the Top & Bottom End of the Pyramid in the Beverages space:

Tata Gluco Plus, a glucose based beverage for providing Instant energy in an affordable cup format, Himalayan Natural Mineral Water, pristine source water and now Tata Water Plus, Nutrient Water, an innovative product that seeks to provide essential micronutrients. The group has built an expansive pipeline of innovations that will be used to fuel growth and create newer hydration solutions.

The 50:50 JV was formed in 2010 through a joint venture agreement between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited. NourishCo has a vision for growth and has tremendous potential with ‘good for you’ products. For more information please visit www.nourishco.com

About Venue Adhiya Hirani:

Venu Adhiya Hirani specialises in weight management, antenatal and postnatal fitness and is a certified obesity consultant from the All India Association for Advancing Research in Obesity (AIAARO). She is also the proprietor of Bodyworks: Weight Management Specialist.

About Tata Global Beverages:

Tata Global Beverages is a global beverage business; its brands have presence in over 40 countries. The Company has significant interests in tea, coffee and water and is the world’s second largest tea company. 250 million servings of its brands are consumed everyday around the world.  Tata Global Beverages’ annual turnover is US$1.4bn, it employs around 3,000 people across the world.  The company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Tata Water Plus and Tata Gluco+, Good Earth tea, Grand Coffee and Eight O’clock coffee. For more information please visit www.tataglobalbeverages.com

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. In two decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on the planks of replenishing water, partnering with farmers and waste to wealth. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, independently assured by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in