Simbu at 7UP ‘Dance On’ Grand Finale Winner Announcement 2013 Photos
Chennai, 15th May, 2013: After
two invigorating months of spirited and effervescent dance performances across
15 cities in South India , Chennai witnessed
7UP ‘Dance On’ finale extraordinaire at the MGR Govt. Film and TV institute,
Taramani. Led by the 7UP dance entourage, the journey of 7UP ‘Dance On’ 2013,
ended on a high note with the announcement of the ‘Dance On’ finale winners SNV
Crew. Screened by the 7UP
celebrity judges STR, Allu, Puneeth Rajkumar and Vedhicka the 7 teams unbottled
an infectious enthusiasm and passion for dance, setting the stage on fire.
Considering dance is the most spontaneous manifestation of feeling UP, 7UP
‘Dance On’ truly brought alive 7UP’s emotional connect with its consumers.
The talented members of the winning team SNV Crew were
awarded a prize of Rs. 21 Lakhs, 1st runners up Sizzling Guyz received 15
lakhs, 2nd runners Strangers Crew and Arrow Cochin received 7 lakhs
each and the remaining 3 teams and Sagar Guys,BFAB,Limitless Chaitanya got
2 lakhs each.
Known for its refreshing lemon and lime taste, 7UP carried
forward the brand’s ‘I feel UP’ ideology with this year’s 7UP ‘Dance On’. It
bought fresh dancing talent to the forefront from each of these 15 cities to
celebrate India ’s
undying UPtimism and positive attitude. Dance aspirants from all walks of life
including students, working professionals and even specially-abled individuals
unleashed the dancer within themselves and spread the fizz of UPtimism with
their vivacious dance moves.
The first round of city auditions across South
India began in February. 32 teams from Karnataka, Kerala and
Andhra Pradesh and 28 teams from Tamil Nadu, danced-off against each other at
the inter-state auditions on April 24 in Bangalore
and April 26 in Chennai. 7 shortlisted teams each from Bangalore and Chennai competed at the
semi-finals in Chennai on May 13. Finally, the 6 best teams danced their way to
fame, cash prizes and a place in the finale along with a wild card entrant who
got the maximum votes for their performance video uploaded on the 7UP
website www.ifeelup.in.
Speaking about 7UP ‘Dance On’, Ms. Ruchira
Jaitly, Category Director – Flavours, PepsiCo India said, 7UP ‘Dance On’
is a great platform for aspirants in South India
who are passionate about dance. Fuelled by a phenomenal success last year, we
came back this year on a grander scale and we were overwhelmed to receive an
enthusiastic response multiplied manifold. Driven by an UPtimistic spirit,
hundreds of participants lined up at each of the city auditions irrespective of
their background or profile. With around 6328 individual entries
from the South, 7UP ‘Dance On’ was a powerhouse of amazing talent and energy.
We are very excited to announce the contest winners who have danced their way
to the Grand Finales with so much passion and energy!”
Expressing his thoughts on the spectacular 7UP ‘Dance
On’ finale, actor and 7UP’s brand ambassador STR said, “7UP’s
concept of ’Dance On’ is refreshing and empowering. 7UP has always innovated to
come up with novel and exciting ways to engage with the consumers. The undying
enthusiasm and participation from each of the 15 cities goes onto highlight the
relevance of dance as the ultimate free form of expression and means of
enthusing the youth. The grand finale was as spectacular, electrifying and
deeply touching as I expected it to be!”
7UP Brand Ambassador and Kannada Superstar Puneeth Rajkumar said “Truly the 7UP ‘Dance On’ finale was a
electrifying and deeply touching as I expected it to be .The showcase of
fresh talent from all over South India was
refreshing.”
The Telugu film industry star and 7UP’s brand ambassador, Allu
Arjun said, “The quality and finesse of talent showcased this
season of 7UP ‘Dance On’ has been fantabulous and we have seen an
underlying expression of happiness and ‘feeling UP’. At the finale, the air was
literally reverberating with foot-tapping beats and the adrenaline packed
movements of the 7UP ‘Dance On’ finalists. I would like to congratulate all the
participants on their hard work and undying passion.”
Tags : Simbu Dance at 7UP ‘Dance On’ Grand Finale 2013, 7UP ‘Dance On’ Grand Finale 2013 Event Stills, Allu Arjun with Simbi at 7UP ‘Dance On’ Grand Finale Function
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