Simbu at 7UP ‘Dance On’ Grand Finale Winner Announcement 2013 Photos


Chennai, 15th May, 2013After two invigorating months of spirited and effervescent dance performances across 15 cities in South India, Chennai witnessed 7UP ‘Dance On’ finale extraordinaire at the MGR Govt. Film and TV institute, Taramani. Led by the 7UP dance entourage, the journey of 7UP ‘Dance On’ 2013, ended on a high note with the announcement of the ‘Dance On’ finale winners SNV Crew. Screened by the 7UP celebrity judges STR, Allu, Puneeth Rajkumar and Vedhicka the 7 teams unbottled an infectious enthusiasm and passion for dance, setting the stage on fire. Considering dance is the most spontaneous manifestation of feeling UP, 7UP ‘Dance On’ truly brought alive 7UP’s emotional connect with its consumers.

The talented members of the winning team  SNV Crew were awarded a prize of Rs. 21 Lakhs, 1st runners up Sizzling Guyz received 15 lakhs, 2nd runners Strangers  Crew and Arrow Cochin  received 7 lakhs each and the remaining 3 teams and Sagar Guys,BFAB,Limitless Chaitanya got 2 lakhs each.

Known for its refreshing lemon and lime taste, 7UP carried forward the brand’s ‘I feel UP’ ideology with this year’s 7UP ‘Dance On’. It bought fresh dancing talent to the forefront from each of these 15 cities to celebrate India’s undying UPtimism and positive attitude. Dance aspirants from all walks of life including students, working professionals and even specially-abled individuals unleashed the dancer within themselves and spread the fizz of UPtimism with their vivacious dance moves.

The first round of city auditions across South India began in February. 32 teams from Karnataka, Kerala and Andhra Pradesh and 28 teams from Tamil Nadu, danced-off against each other at the inter-state auditions on April 24 in Bangalore and April 26 in Chennai. 7 shortlisted teams each from Bangalore and Chennai competed at the semi-finals in Chennai on May 13. Finally, the 6 best teams danced their way to fame, cash prizes and a place in the finale along with a wild card entrant who got the maximum votes for their performance video uploaded on the 7UP website www.ifeelup.in.

Speaking about 7UP ‘Dance On’Ms. Ruchira Jaitly, Category Director – Flavours, PepsiCo India said, 7UP ‘Dance On’ is a great platform for aspirants in South India who are passionate about dance. Fuelled by a phenomenal success last year, we came back this year on a grander scale and we were overwhelmed to receive an enthusiastic response multiplied manifold. Driven by an UPtimistic spirit, hundreds of participants lined up at each of the city auditions irrespective of their background or profile. With around 6328 individual entries from the South, 7UP ‘Dance On’ was a powerhouse of amazing talent and energy. We are very excited to announce the contest winners who have danced their way to the Grand Finales with so much passion and energy!”

Expressing his thoughts on the spectacular 7UP ‘Dance On’ finale, actor and 7UP’s brand ambassador STR said, “7UP’s concept of ’Dance On’ is refreshing and empowering. 7UP has always innovated to come up with novel and exciting ways to engage with the consumers. The undying enthusiasm and participation from each of the 15 cities goes onto highlight the relevance of dance as the ultimate free form of expression and means of enthusing the youth. The grand finale was as spectacular, electrifying and deeply touching as I expected it to be!”

7UP Brand Ambassador  and Kannada Superstar Puneeth Rajkumar said “Truly the 7UP ‘Dance On’ finale was a electrifying and deeply touching as I  expected it to be .The showcase of fresh talent from all over South India was refreshing.”

The Telugu film industry star and 7UP’s brand ambassador, Allu Arjun said, “The quality and finesse of talent showcased this season of 7UP ‘Dance On’ has been fantabulous and we have seen an underlying expression of happiness and ‘feeling UP’. At the finale, the air was literally reverberating with foot-tapping beats and the adrenaline packed movements of the 7UP ‘Dance On’ finalists. I would like to congratulate all the participants on their hard work and undying passion.”

Tags : Simbu Dance at 7UP ‘Dance On’ Grand Finale 2013, 7UP ‘Dance On’ Grand Finale 2013 Event Stills, Allu Arjun with Simbi at 7UP ‘Dance On’ Grand Finale Function

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