Mahindra First Choice Services inaugurates its third multi-brand car workshop in Chennai

March 6^th, 2013, Chennai: Mahindra First Choice Services Ltd. (MFCSL), India’s leading multi-brand car workshop company, today launched its third workshop in Chennai. Spread over 27,000 sq. ft., the new workshop is located at Ambattur and boasts of a shop floor consisting of 16 bays with a capacity to service 1000+ cars of various brands per month. It was inaugurated by Mr. Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.

“We are delighted to inaugurate our third workshop in Chennai where we already have a rapidly growing footprint. Our workshops in Guindy and Nerkundram have received an overwhelming response and we look forward to serving our customers in Ambattur as well.

As one of the leading service providers in the multi-brand car workshop business in India, we are constantly endeavouring to provide customers with services which will provide them with greater value and convenience. Our workshops function as a one-stop-shop for any brand of cars which need to be serviced or repaired. This is part of our strategy to address the after-market requirements of the entire category of car owners, irrespective of the brand that they own,” said Mr. Dubey.

The city of Chennai has a car population of over 5.5 lacs and MFCSL hopes to tap the potential present in this market with its distinct value proposition.

The Mahindra First Choice Services (MFCS) value proposition

Mahindra First Choice Services, a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bangalore, Nasik, Hyderabad, Mumbai, Pune, Surat, Vapi and Chennai.

The company was established in 2008 and aims to offer a world class car servicing experience in India at value for money prices. The company employs well trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCSL also follows stringent quality measures and a mandatory 50 point “First Choice First Check” which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies.

“Currently, the market is shared equally by OEMs and Independent Garages (IG). Both have their positives and negatives. MFCS aims to give the car owners the positives from both these players with an added advantage of servicing any brand of car. MFCS offers skilled technicians, quality spare parts, state-of-the art equipments, free pick up & drop facility all geared to give the car owner a world class car servicing experience  like never before” added Mr. YVS Vijay Kumar, CEO, Mr. YVS Vijay Kumar, CEO, Mahindra First Choice Services Ltd.

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