Actress NithyaShree Launches Green Trends Salon at Trichy

Green Trends launches its 82^nd salon at Srinivasa Nagar, Trichy

Trichy, 28^th October 2012: Green Trends, the hair & beauty salon service business of FMCG conglomerate CavinKare, today launched its 82^nd salon at Srinivasa Nagar, Trichy. It is also the 39^th salon to be launched in the franchise format and the 3^rd within Trichy district. As part of the launch ceremony, Cine Actress Ms.NithyaShree graced the occasion and lighted the traditional lamp to inaugurate the new outlet at Srinivasa Nagar.

Speaking about the launch, Mr. Gopalakrishnan, Head of Trends In Vogue, said, “We are extremely happy to extend Green Trends' services to Trichy on a franchise arrangement and extend our services to more people with demand from our existing customers. This salon would establish benchmarks in quality and be consistent with beauty services offered at our salons across the country.”

Mr.Chackochen Mathai, General Manager heading the franchising business development said “We look for people who have the local expertise and a great desire for success as an entrepreneur.  We see a trend that investors are keen to invest in beauty and saloon business these days. We work to ensure our franchisees are happy and profitable.”

He also added “We, at CavinKare, will constantly guide and support all our franchisees with standard operating procedures, training services, equipment sourcing and supply of specialised products and marketing activities. Like all our other salons we have ensured this is a spacious facility with 9 Hair zones, 3 Hair Wash zones, 4 Facial and Body Spa rooms, 3 Pedicure zones and 1 exclusive Bridal studio. We hope that people will enjoy the trademark Green Trends salon quality and service here in Trichy.”

The salon is located at No: 10-B , 4^th Main road ( Above IOB ) , Srinivasa Nagar ( North ) Vayalur Road , Trichy – 620 017 . and can be contacted on 0431- 4013456. The outlet will be open from 10 am – 8 pm during weekdays and from 8 am – 8 pm on Sundays.

Green Trends salon today has a presence through 82 salons in cities such as Chennai, Coimbatore, Trichy, Salem, Tirupur, Madurai, Namakkal, Tanjore, Puducherry, Thiruvanthapuram, Mysore, Hyderabad, Bangalore, Mysore and Gurgoan.

Equipped with knowledge on a wide variety of professional hair & skin products, the trained professional stylists at Green Trends will provide friendly and personalized service to customers.

The interiors in the salon are serene with ample lighting giving customers a relaxed atmosphere. The salon is furnished with modern, stylish and comfortable equipment and seating zones. Green Trends are pioneers in offering a full range of grooming solutions for value conscious consumers. They offer trendy haircuts and color services, complete skin care solutions and bridal packages, at affordable rates. Green Trends is owned by Trends In Vogue Pvt. Ltd., a CavinKare Group company.

About Trends in Vogue

Trends In Vogue Pvt. Ltd., a group Company of CavinKare came into being in July 2002 with a clear-cut focus on providing personal styling and beauty solutions to everyone in the family. The Company is the leader in the organised salon retail chain with its flagship brands being Limelite and Green Trends.    

Trends In Vogue offers a range of Cosmetic treatments including those with the range of products made from “natural” ingredients. This has been possible due to the high level of professionals both at the CavinKare R&D facility, and also the highly qualified cosmetologists and hair care specialists from its in-house institution, Trends Academy.

About CavinKare Pvt. Ltd

CavinKare Pvt. Ltd. is a diversified FMCG major with brands in personal care, foods, dairy and beverage. The brand portfolio consists of Shampoos (Chik, Meera, and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant and Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica & Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Restaurants (CK’s Foodstaurant and VegNation) and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D centre equipped with latest equipment and technologies constantly supports the divisions in their endeavor.

Today with a turnover of over 1100 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission- ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’.